Eat That Frog

Eat That Frog – 21 Great Ways to Stop Procrastinating and Get More Done in Less Time is a bestselling self-help book by productivity expert Brian Tracy. The central principle of the book uses the metaphor, attributed to Mark Twain, that if the first thing you do each morning is “eat a live frog,” you’ll have the satisfaction of knowing the worst task of your day is behind you. In the book, the “frog” is a metaphor for your most challenging and important task—the one you are most likely to procrastinate on, but the one that will have the greatest positive impact on your life and results.